Catch&Release Launches Industry-First Technology Platform to Discover and License Content from Anywhere on the Internet
The only platform that enables creatives, producers and business affairs teams from the world's leading agencies and brands to license creative content at scale
SAN FRANCISCO, March 30, 2020 /PRNewswire/ -- Today, Catch&Release has publicly launched an industry-first technology platform that enables advertisers and marketers to curate and license visual content from the Internet. The platform was developed over a two-year period of witnessing the arduous process of discovering high quality, on-brief content from anywhere on the Internet, then clearing and licensing it for commercial use.
*at scale : at the required size to solve the problem 적정 규모의
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Catch&Release is collaborative workspace that offers team members the ability to find any piece of content from the internet, request rights, track clearance progress and license, all in one place. Curate content from any source on the Internet with the Catch Extension. The Licensability Assessment immediately estimates the likelihood the asset can be licensed. Request clearance in one click. Define the desired terms of the license, and receive real-time updates on clearance status. Catch&Release manages clearance for all layers of IP: copyright, talent, property, and other necessary rights. License content under uniform terms and conditions, including indemnification against rights-holder claims, and manage license renewals through a consolidated dashboard. *likelihood 가능성 *clearance 승인 *in on click 클릭 한번으로 *desired 바라는 *real-time 실시간의 *layers of 여러겹의 |
Core elements of the platform include Catch Extension, a proprietary curation tool that allows users to save visual images or videos from any source on the Internet (similar to pinning an image to a Pinterest board). Each shot curated with the Catch Extension comes with a Licensability Assessment, which uses predictive intelligence to know immediately if the asset can be licensed. Additionally, a collaborative workspace offers team members the ability to request rights, track progress, and manage their entire project from concept to execution.
*execution 실행
"Our platform bridges two major gaps currently holding the advertising industry back," says Analisa Goodin, CEO and founder of Catch&Release. "The first has to do with utilizing the Internet as a viable creative medium. Advertisers are under immense pressure to create more content, but with increasingly less time and budget. Our platform allows them to access visual content from anywhere on the Internet, determine licensability, and safely license what they find. Secondly, it breaks down the silos that have traditionally existed between creative, production, and business affairs teams. Now, they can operate with agility and scale their production processes to meet evolving client demands."
*hold back : 막다, 저지하다
*Break down 부수다
How the platform works:
Step 1: Curate content from any source on the Internet with the Catch Extension. The Licensability Assessment will automatically propagate. Collaborate with your team and provide creative feedback using likes, dislikes, and comments.
Step 2: Request clearance in one click. Define the desired terms of the license, and receive real-time updates on clearance status. Catch&Release manages clearance for all layers of IP: copyright, talent, property, and other necessary rights.
Step 3: License content under uniform terms and conditions, including indemnification against rightsholder claims, and manage license renewals through a consolidated dashboard.
Catch&Release enables advertisers to license content with confidence and streamline the manual burden of negotiating with and matching terms and conditions from dozens of suppliers. Adds Jeremy Richardson, head of product at Catch&Release: "What makes this platform unique is that it leverages technology like machine learning and computer vision to transform a historically-manual process into an automated one that can scale to the entire industry. This will help advertisers maximize their creative output, while optimizing for time and budget constraints."
*streamline 간소화하다
*the munual burden 수작업으로하는 부담
*transform A ino B A를 B로 바꾸다
About Catch&Release
Catch&Release is a technology company that provides a first-of-its-kind platform for the creative production industry to source and license content from the internet, at scale. The Catch&Release Licensing Platform enables advertisers to secure copyright and model releases, manage and report on licensed content, and be indemnified against rightsholder claims. The company is headquartered in San Francisco, with offices in New York, Chicago and Los Angeles. For more information, visit www.catchandrelease.com or on social @catchandrelease.
* a first-of-its-kind 최초의
Media Contact:
Gianna Fornesi
gianna@catchandrelease.com
650-515-0141
SOURCE Catch&Release
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Catch&Release Launches Industry-First Technology Platform to Discover and License Content from Anywhere on the Internet
/PRNewswire/ -- Today, Catch&Release has publicly launched an industry-first technology platform that enables advertisers and marketers to curate and license...
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